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[ Go to The Franklin Mint! ]
[ ] The Franklin Mint: Culture criminals since 1964 [ ]
[ Go to The Franklin Mint! ]
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[ Franklin Mint limited edition pocket watch ]
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[ Show image full size, please! ]  (Click to see watch full-size!)
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"Lifelike 3-D dragon hologram! Piercing golden eye! Spectacular fantasy sculpture! Dramatic 24 karat gold and sterling silver flourishes on the lid! Michael Whelan's first collector watch sits in a magnificent sculptured dragon display...a golden monster that watches over your most precious commodity: time! There's nothing in your current collection that can match the unique drama of The Eye of the Golden Dragon Collector Watch and Display. 24 karat gold and sterling silver accents on the lid, fierce mythical monsters and a three-dimensional hologram that seems to jump off the watch face, make a breathtaking combination. A magnificent work of art and an incredible value! For just a few modest monthly payments, you can display The Eye of the Golden Dragon -- with Michael Whelan's mark and the minted medal of The Franklin Mint -- in your home or office.... The Franklin Mint[:] Sharing Your Passion For Collecting" (from reverse side of Business Reply Mail form shown above)
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I first encountered The Franklin Mint, ca. 1971, when I was working as Museum Shop manager at The Baltimore Museum of Art.

Some things they were selling then were not too bad. I disapproved of their "limited edition" sales pitch, which evoked an aura of "exclusivity" and the prospect of investment value, to entice naive persons to buy.

I don't think I saw anything then that was as bad as what they are selling now (see example, left). And "museum quality" is a big "step up" in mendacious seduction beyond "limited edition".

When I recently looked at The Franklin Mint website, it was even worse than I expected. See for yourself!

"The Franklin Mint was founded in 1964 by Joseph Segel, who later founded the cable TV shopping channel QVC. In 1981, the Franklin Mint was acquired by Warner Communications, which sold it in 1985 to Stuart and Lynda Resnick for $168 million." ("Franklin Mint Museum cashes in on mania for collecting", by Joann Loviglio, Associated Press, Detroit Free Press online, 16Apr00)

The Franklin Mint even has its own museum: "The Franklin Mint Museum is on U.S. 1 in Franklin Center, southwest of Philadelphia. For information, call 610-459-6168 or visit the Web site www.franklinmint.com. Open 9:30 a.m.-4:30 p.m. Monday through Saturday and 1-4:30 p.m. Sunday. Admission is free."(loc.cit.) Therefore, I guess they honestly can say "The Eye of the Golden Dragon" is "museum quality", since it presumably qualifies for inclusion in the collection of their own museum.

"The Franklin Mint... remains in business because of a simple fact: People... collect stuff... that reflects who we are.... [The mint] develops hundreds of new products each year, many through franchise agreements with organizations as disparate as Coca-Cola and the Vatican Museum."(loc.cit.)

Copyright © 2001-2003 Brad McCormick, Ed.D.
bradmcc@cloud9.net [ Email me! ]
11 April 2006 (2006-04-11 ISO 8601)
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