See the
Articles Index for all articles on this site.

Communication Technology

• Eye on the Future:Communication, Change and Counseling Constituencies
• Technology Quick Tips
• Boosting Your Placement on Search Engines
• Keyboard Conferencing
• Live Talk on the Internet: IRC
• E-mail Etiquette
• Why Do Web Pages Look Different on Different Screens?
• The Communicator and the Intranet
• Useful Applications for the Intranet
• Should You Allow Advertising On Your Corporate Intranet?
• Statistics on  Marketing on the Internet
• What's the Purpose?
• Writing for the Web - Intro
• Writing for the Web
• How Web Readers Read
• Design Mistakes You Can Avoid
• Making Web Pages Display Faster
• Get a Career Boost: Try Online Education
• Handy Help for Road Warriors (and Wannabes)

Proposal Strategy

• Thinking It Through
• Who is the Decision Maker?
• Determining Selection Criteria
• Assessing the Competition
• Retention Proposals
• Important Things to Highlight in Retention Proposals
• Persuasive Proposals
• Winning Proposals: A Step-by-Step Guide to the Proposal Process
• Proposal Techniques: Make Your Benefits Jump Out at the Reader
• SBIR and Government Contract Proposals

Proposal Management

• Proposal Management Software--Assessment and Comparison
• Questions to Ask Before Buying Proposal Development Software

Proposal Meetings

• Oral Presentation Strategy
• Tips for Using Visual Aids Effectively
• Tips for Managing a Q&A Session

Business Plans

• Writing a New Business Plan
  (traditional)
• Writing a New Business Plan
  (high tech)
• Preparing to Write a Business Plan
• What to Include
• What to Avoid

Technology Tips Index NEW!!
(reprints of 25+ articles published elsewhere)

Topics from the Legal/Accounting Web

• Creating an Interactive Web Site
• What's Hot in Web-Based Communications?
• Is Marketing an Expense or an Investment?
• How Much Should We Invest in Marketing?
• Four Building Blocks of Marketing Priority
• The Advantages of Cross-Selling
• What's in Your Personal Marketing Toolbox?
• Want to Grab the Broadcast Spotlight?
• Mistakes CPAs and Attorneys Make in Selling
• Make Sure Your Direct Mail Answers All the Questions
• The Best Time to Call
• How to Gesture When Speaking
• Recycle Your Speeches
• Networking Made Simple
• Quotable Quotes

• A Dozen Pointers for a New Marketing Director
• Online Communities--How They Can Work For You, Part 1
• Online Communities--How They Can Work For You, Part 2
• E-Commerce:How to Sell Services On Your Web Site
• Ways to Add Life to a Dead Web Site
• Communicating During a Crisis
• When Managers are Caught in the Middle
• 10 Must-Know Sites for Smaller Accounting Firms
• How to Start an Alumni Program--and Why You Need One
• Intranet--Benefit from Lessons Learned in the Trenches
• Intranet--Why Your Firm Needs One
• Humor to Lighten the Day--Fun Sites for
  Accountants and Lawyers
• Where to Find Forms on the Internet.
• Civic and Community Participation: Does it pay off?
• Making Teams and Meetings Work
• Issues Facing Firms in the Future
• The Biggest Problems in Firm Profitability
• Proof, Not Promises!
• What Clients Want
• 10 Characteristics of Successful Firms
• Is Your Web Site Working?
• Marketing Time Wasters and Essentials
• Dealing with Difficult Partners
• A Swipe File for Practice Office Recruiters. 
• Making the Best of Client Meetings and Oral Presentations
• What Your Firm's Marketing Director Would Like You to Know
• 10 Reasons Your Firm Should Have a Web Site (and four why they shouldn't)
• Sell is Just Another Four-Letter Word
• Personal Marketing Techniques--Success Without Feeling Foolish
• Winning Proposals
• Speaking Engagements
• Professional Education
• Nurturing the Practice