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Technology is redefining the role and importance of the communication profession. Communicators once sat in cubby holes, essentially editors, and cranked out reams of copy for newsletters, press releases and other publications. They were clerical wordsmiths, whose skills were a luxury, a resource for the times when budgets are fat.
Fortunately, that perception has changed. Today, more and more professional communicators are valued members of top strategic teams and sit in executive offices. We are called upon to build bridges over the gaps between groups of people and bodies of information. In the Information Age, we are viewed as more than wordsmiths. We are sources and dispensors of information. Bridging those gaps, enabling cooperation, fostering understanding, streamlining flows of information...this is a communicator's role today.
Choose a topic on the right to get some tips and pointers on some communication topics in my own special areas of expertise. If you want to reprint them, please use the credit line at the bottom of each article, and let me know. Thank you.
Kaye Vivian, ABC
New York |
