Scroll down for the full listing.

(Go) - A Dozen Tips for a New Marketing Director.  12 pieces of shrewd advice for getting ahead in your job, from someone how has been there before.

(Go) - Tips for Building Online Communities, Part 2.  What you need to know to start your own and make it succeed in getting new business opportunities for your firm.

(Go) - Tips for Building Online Communities, Part 1.  A dynamic online community generates web site traffic and can be a great source for new clients. Visit some of the linked sites to see the different types in action.

(Go) - E-Commerce: How to Sell Services On Your Web Site.  Considering a foray into e-commerce? Here is what you need to know to get your ducks in a row.

(Go) - Ways to Add Life to a Dead Web Site.  An online version of the firm's brochure is no longer adequate. Here are some things you can do to breathe life into your online investment without bankrupting the firm.

(Go) - Communicating During a Crisis. The time to plan for a client conflict or disaster or employee litigation is before it happens. Here are ideas you can use now.

(Go) - Proposal Management Software--Assessment and Comparison. Have you thought about proposal software to automate the process and minimize partner time?  Be sure to read this article before you buy.

(Go) - Questions to Ask Before Buying Proposal Software.  Most software is geared toward data retrieval.  But there are a few smart ones that can manage process, layout and reports.

(Go) - When Managers are Caught in the Middle.  Whether it's a test or a tribulation, distance is the key to maintaining credibility with staff.

(Go) - 10 Must-Know Web Sites for Smaller Accounting Firms.  For research, practice management or marketing, be sure you know these sites!

(Go) - How to Start an Alumni Program --and Why They Work. Turning the people who leave the firm into allies can produce new business down the road for firms which take a long-term view.

(Go) - Intranet--Benefit from Lessons Learned in the Trenches.  Firms are adopting intranet technology rapidly to improve information sharing and internal communications.

(Go) - Intranet--Why Your Firm Needs One. Explore why this option is good for both small and large firms. See how other firms use them to improve communication, morale and efficiency.

(Go) - Humor to Lighten the Day--Fun Sites for Accountants and Lawyers. Medical studies are proving that humor in the workplace relieves stress and helps build unity.  Can you be serious about your work and still make jokes? Take a look.

(Go) - Where to Find Forms on the Internet.  Several rich resources that can save you time and effort, including SEC, IRS and many kinds of legal forms.

(Go) - Civic and Community Participation--Does it pay off? If your firm is not taking the most advantage of these opportunities, you are missing a big opportunity.

(Go) - Making Teams and Meetings Work. Meetings and team work are critical daily elements in professional services.  Check these links to find out how to succeed at them.

Go to Top

(Go) - Issues Facing Firms in the Future. Are the professions dying? Here are some areas to explore in your own firm to position it for the future.

(Go) - The Biggest Problems in Firm Profitability.  Take this short quiz and then check the links on the page for some suggestions about ways to improve weak areas.

(Go) - Proof, Not Promises for Winning Proposals.  Anyone can make claims in proposals, and most firms do. Do you know how to give yours credibility?

(Go) - What Clients Want. Here are the solutions they want. Use them to highlight the benefits of your services in selling situations.

(Go) - 10 Characteristics of Successful Firms.  Be sure to follow the links to sites that can help you improve your own efforts.

(Go) - Is Your Web Site Working?  Here is what you'll want to check to see whether you are reaching your target audiences.

(Go) - Marketing Time Wasters and Essentials. A dozen common marketing activities that are really time wasters, and ten that are essential.

(Go) - Dealing with Difficult Partners. Behavioral change and negotiation can help to turn moments of misery around.

(Go) - A Swipe File for Practice Office Recruiters.  Try some tricks that the larger firms use...and a liberal dose of technology...to win today's best.

(Go) - Making the Best of Client Meetings and Oral Presentations.  Lots of situational variables dealt with here.  Remember to close with your main selling message.

(Go) - What Your Firm's Marketing Director Would Like You to Know.  A thoughtful look at responsibilities, expectations and variations on the duties of marketing professionals.  What you must know to hold on to a valuable resource (or dump a dead weight).

(Go) - 10 Reasons Your Firm Should Have a Web Site (and four why they shouldn't). Many firms throw up a web site because their competitors have one or because someone in the firm recently learned HTML. Before you say ``me, too" read this!

(Go) - Sell is Just Another Four-Letter Word. To most, marketing and selling appear to be the same function. Discover why sales is the fun part!

(Go) - Personal Marketing Techniques--Success Without Feeling Foolish. Today lawyers and accountants need to make meetings and social encounters count. Here are proven techniques you can use.

(Go) - Winning Proposals. A good proposal is the result of preparation and focus on the prospect's needs. These practical tips will help you improve your chances to win.

(Go)- Speaking Engagements. Speeches and presentations are required skills now.  Here's help to keep you from feeling like a trained monkey!

(Go) - Professional Education. Summer's here and it's time to find interesting CPE credits for your professional staff. 

(Go) - Nurturing the Practice. Nurturing staff, clients and the practice--here are suggestions to help your partnership grow.