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Marketing Tactics
| Public Relations | Research | Trade Shows/Exhibits | Special Events |
Public Relations
Gebbie Press
Good site with lots of references to ways to contact the media electronically.
FINdex Financial Media Resource
Search FINdex's alphabetical, hyperlinked listing of worldwide media resources for financial and business issues.
Electric Accountant Newswire
If it's news, it's here. Press releases and professional issues updated several times a day.
Crisis Communications
Pointers on how to deal effectively with the media and the public when there's a crisis brewing.
Dos and Don'ts of Do-It-Yourself Press Releases
A handy list of suggestions that the pros know and use, but you may not. Do those reporters really want to be called to see if they got your release? Is e-mail the right way to go?
How to Work with a Public Relations Firm
Includes helpful tips on when to use a small firm vs. a larger firm and how to evaluate their proposals.
PR is Long-Term, Goal-Oriented
A mistake many firms make is to expect PR to produce immediate results and an impact on the bottom line. Reality requires a longer view...
Taking on the Media--Managing an Interview
While you're becoming famous, can you avoid becoming infamous and doing damage to yourself and your firm? A little advance planning and coaching can save the day.
The Inside Secret of Free Publicity for Your Business
Publicity is free advertising that is essential to the growth of your business. Here's the right way to write a release and get it to the right media.
Research
Planning Questionnaires
David Maister's series of seven questionnaires you can use to ``take the internal temperature" of your firm.
How to Price-Test Your Market
Asking people what they would be willing to pay is not always the most revealing approach. And you are probably undercharging!
Marketing Tools
An eye-opening look at focus groups and some things you might want to know about before you hire that marketing research firm.
Trade Shows/Exhibits
How to Exhibit Your Services
First, remember it's not a prison sentence! Here are tips for make small and local exhibit opportunities beneficial for your firm.
Increase Trade Show Benefits
Get the best bang for your trade show buck without going through the same old motions and repeating the same old mistakes.
Show/Convention Planner
Handy form to schedule booth workers and plan the other exhibits and activities you want to be sure to cover.
Trade Show Exhibit Planner
Another handy form that covers marketing objectives and details about setting up the booth, transportation, and handouts.
Stop Exhibit Costs from Adding Up
Handy tips to help reduce the cost of designing a new exhibit.
Stopping Traffic at Your Trade Show Booth
A little advance planning and goal setting will help you come home with the qualified leads you are looking for.
Trade Show Tips
How to prepare ahead and what to do when it's over.
Trade Show Central's Trade Show Directory
Database listing with details on more than 30,000 show events, updated regularly. If it's out there, it's in here.
Vendors and Resources
The ultimate online source for specialty advertising and promotional items for trade shows and special events and awards.
Special Events
Free Seminars--A Powerful Promotion, but Difficult to Sell
Since most free seminars are thinly-disguised sales promotions, they fail. Even if it's free, you still need to provide benefits the audience will get from attending.
Conference & Seminar Planner's Checklist
Detailed outline that covers all aspects of the planning process, excerpted from the book Rain Making by Bob Adams.
10 Ways to Improve Your Seminar Invitation
With so many events, not even the biggest firms can just announce a program and be certain that people will come. Here are 10 marketing rules that will improve the effectiveness of your invitation.
Meeting Rooms: Dead or Alive?
Read this useful list of environmental pointers that can make a meeting room energizing and dynamic. When the room is conducive to group interactions, it improves the success of your meetings.
The Prospecting Seminar -- How to Become Indispensible to Customers
14 guidelines for developing, implementing and benefiting from prospecting seminars and to show off your professionals' abilities to build and conduct meaningful professional relationships.
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