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Practice Development - Marketing
| Basics | Proposals | Worldwide Web | Tips |
Basics
Marketing 1:1
We all know that referrals are where professional firms get their most business. This helpful article talks about one-to-one marketing and gives tips for making it work.
Top Ten Marketing Ideas - Part I
Part one of a five part series. Unlike so many articles, this one contains sound tips you can actually use for personal marketing.
The Most Common Marketing Pitfalls for Professionals
17 tips learned in the trenches by this law firm.
Marketing 101
Charles Chewning offers potential sources of leads and new businesses.
Marketing a Professional Firm -- An Outline
Succinct pointers on various aspects of a marketing program by a law firm.
Proposals
Tips for New Business Proposals
Practical tips to help accountants and lawyers strategize proposals for new business opportunities. Know of any others?
Pet RFPeeves
Definitely more of a governmental proposal slant, but useful to firms proposing to government contractors and state and local governments.
Grand Slam Proposals
Identify a strategy and theme for your proposal that will set you apart from the pack.
Worldwide Web
Web Pages as Lawyer Advertising
A paper prepared for the Villanova Information Law Clinic with good discussions of the history of the regulation of in-person solicitations. Does a web page create an attorney-client relationship? Find out here.
Kim Bayne's Marketing Lists on the Internet
A helpful set of links to marketing lists available on the Internet. If you are considering electronic direct mail, visit here.
11 Reasons Not to Have a Web Site
Feeling pressure from the competition to have your own web page? Before you make a decision that will cost the firm a lot of money, read the contrarian's point of view...
Marketing Your Services on the Internet and the World Wide Web
Class notes from a Texas State Society of CPAs CPE course.
Guerrilla Marketing Online
When your firm gets serious about marketing, take a serious look at this invaluable online resource. Whether its sales-y approach appeals or offends, there is a gold mine of information you can use here.
Market Like a Professional: The Do's and Don'ts of Marketing Professional Services on the World Wide Web
Apply the principles you are already using, and see how much wider the reach is.
Tips
Marketing Magic
There is no magic bullet for marketing. It takes all the communications tools, good products and services, and talented people to deliver the services. The archives here contain a wealth of quick tips and feature articles you can apply right away to give your marketing efforts a jolt.
The Foolproof Positioning Statement
Do people remember your firm and your key messages? People have short attention spans and are bombarded with information today. Help them remember what they need to know.
Marketing Categories
The Smart Business Supersite offers a lot of handy links neatly organized by marketing category. Search here if you want some background on marketing tactics you haven't used before.
What Customers Want and Are Willing To Pay For
Market research using conjoint analysis can tell you how you how to target your promotions, increase client satisfaction and reduce prospecting costs.
Consumers are Wiser Than Ever
Clients and prospects are wise to the ways of marketing today--they pay attention to what interests them and people they trust. Put your marketing efforts there. Where? Read.
Watch out for the red flags--how to spot poor marketing
Usually it takes a crisis to focus management on its marketing efforts. Put these few guidelines into effect and when you need them, they will be there to help you know what kind of job you are doing. |
