|
Whether working on your own personal home page or developing a complex corporate Internet web site or preparing newsletter articles for your company's electronic newsletter, you are probably aware that writing for a web page is different than writing for a printed page. Here are some pointers to help you develop a more effective document. (And since the appearance has an impact on readability, there are tips on appearance and design, too.)
Writing
Appearance
Purpose
Design Mistakes You Can Avoid
Making Web Pages Display Faster
How Web Readers Read
A fundamental question you should always ask, whether it's for your own web site or one you are developing for your employer or a client--What is the purpose of the web site? If yours is a small business, this is especially true. You can't afford to make mistakes. Here are some important questions to answer before you begin:
- What is the purpose of your web site?
- Who is your audience?
- What do you want them to know, understand or do after they visit your web site?
- How will you measure your success?
- Are you committed to maintaining the site to keep it timely?
- Have we done the best possible design job to make the site useable?
Coming soon -- Web Site Evaluations! Get a written review of your firm's existing site along with suggestions for improving its effectiveness. Check back in a few days for details, or send me a note to let me know you might be interested..
Return to the Archives page to see more communications articles. |
